As a professional freelance writer, I get requests for all types of writing, including ghost writing articles, features, newspaper articles and even blogging. Though general blog posts like those for home décor blogs, health and fitness blogs or lifestyle blogs are easy and interesting, the real writing challenges comes in blogging for a celebrity.
One needs to keep one’s cool while delivering creative writing services for rock start clients who can really keep a good writer busy and thriving, which is so vital in today’s competitive writer’s market. Especially with price cuts and content mills making fresh content available at cheap rates, writing professionals need to diversify their writing skills to cater to a wide range of service buyers, including business writing, magazine writing, web content writing and of course, blog writing.
However, in the case of celebrity blog writing, there is a need to chalk out tentative goals and have a game plan outlined for successfully increasing blog readership, value and rankings on major search engines to ensure steady growth for the celebrity client. Since most celebrity blogs seek comments, feedback and members/friends, it is important for the blog writer to understand the mutual interest areas for both the celebrity client and the readers. This helps to translate the celebrity’s personal info in a readable, generally appealing and easily understandable format.
For this, a blog writer needs to gather lots of personal information so a real and attractive persona behind the blog writing project can be brought before the readers and encourage repeat blog visitors and recommendations on social bookmarking sites, like Digg and Delicious, even Twitter and Facebook applications to help boost web traffic to the blog!
This can be ensured by understanding the personality of the celebrity client and presenting it through out blog posts that appear in sequence, enhancing the star quality further while keeping a down to earth aspect constant for the client – a tactic that provides strategic direction for the individual’s public image building.
Homework on a celebrity client (background research, basic questionnaire reverts, career and personal goals, trivia and high resolution photos, video clips and peer or critical reviews) is the first step to smart celebrity blogging for a ghostwriter.
I soon found out Googling, telephonic interviews and regular interaction with the celebrity client’s publicity agent also helped me get over any self consciousness towards the stature of the client, as it helped me make the correct word choices, match their personal tone of thinking and present fragments from the client’s life in a way that was intriguing, appealing and fun for readers.
But, this was only the beginning of a really demanding writing assignment as celebrity clients can really stress out a writer in wanting them to ‘get in the groove’ and get them more hits, positive reader comments, more fans, higher search engine rankings and fresh perspectives on every new incident in their live and the world they inhabit – all while maintaining their star appeal!
By: Deepanjolie Figg
About the Author:
Read more on Blogging For A Celebrity – The Latest Trend In Outsourced Writing Services…
Filed under Writing And Speaking by on Nov 21st, 2010. 
I follow these 5 tips to ensure client satisfaction and repeat business orders across varied industries, like publishing, acting, music, fine arts, painting, gambling, product design and fashion designing.
Here’s how I made blogging for a celebrity another fulfilling writing genre in my list of writing services:
1. Even the most brilliant and creative minds have some areas they are not able to convey accurately and interestingly to people. As a writer, once I recognized these gray areas of my celebrity clients – topics they had difficulty expressing themselves in effectively, I was able to make them appear human and relatable for fans, friends and general blog readers, by taking some of the focus away from achievements and laying it instead on their very real and human insecurities. The approach won them more blog visitors without trivializing any of the challenging life aspects!
2. It is preferable to work towards gaining the confidence and regard of a few high quality clients rather than taking on a bunch of requests for every new celebrity on the block as most tend to have giant egos and can demand a lot of writing time, which affects a writer’s productivity. Lack of productivity due to rock star egos of celebrity clients can lead to a slump in creativity in blog posts eventually, which can adversely affect a writer’s business image as well as their bottom line. I learned not to get carried away with accepting too many ghost blogging requests for celebrities and keeping my productivity constant – and also my sanity – by picking a select few I could personally relate to.
3. Integrity is vital in ghost blogging for a celebrity, particularly if the writing they expect is out of a writer’s usual category or knowledge area. It cultivates respect and recommendations for a blog writer who can refuse an assignment that is not completely in tune with their passion for the celebrity’s work or industry, saving a lot of time and disappointment for both service buyer and provider.
4. Aim at quality over perfection as the blog posts for a celebrity should be guided by a pleasurable feeling rather than created under pressure in order for them to have lasting appeal. This is the factor that wins a celebrity blog repeat visitors and recommendations, as much as use of hot keywords, tags and in-bound links to other relevant posts. The last practice ensures readers stick around the blog longer, reading other linked posts based on highlighted phrases and hyperlinks inserted at strategic points in the blog!
5. A professional blog writer for a celebrity client needs to also maintain a cool façade for the service buyer so the client never sees you sweat, no matter what! Projecting competence in all interaction with the client ensures winning the trust they seek easily enough so you can win a long term writing contract and hopefully, rave reviews, recommendations and a testimonial for your writing website that lands you higher paying gigs!!
By: Deepanjolie Figg
About the Author:
Read more on Blogging For A Celebrity – My 5 Ghost Blogging Tips For Writing A Celebrity Blog…
Filed under Writing And Speaking by on Nov 21st, 2010.
It was 7 o’clock on a Wednesday evening at Borders. The fans gathered in the rear for a chance to experience their celebrity author. She came in without music, fanfare or a formal greeting. The announcer directed the first group to line up on one side. Lucky number one in line received the first door prize and the hoopla began.
After submitting your book proposal and signing with a book publisher, it’s time to promote your book. Besides media appearances, joint venture deals, online and offline marketing campaigns, niche industry and association distribution channels, and seminar promotions–you’ll want to connect with your public at a local book signing.
Depending on your topic and professional reputation, these may involve half-day events. They may seem like work, but they allow the public to fall in love with you in person. And take home more of your life-changing resources.
How to host a dynamic book signing…
1) Create the proper ambiance. The tablecloth should balance with your book cover graphics. The backdrop could be mobile shelves containing your books face forward and spiced with balloons and other decorations.
You may want to bring a bucket of candy for children, random door prizes, and complimentary promo items. A banner hung behind you will draw more attention from onlookers. And posters of you hung inside the bookstore and displayed on the front windows can add to the excitement.
2) Work with support staff. The local bookstore may provide a runner to prepare each book’s actual message for you to write. They may position a staff member in front of the line to enforce the who’s-up-next rule. And they may provide the public address announcer, a ticket administrator, and others for general assistance.
The local radio station may provide their personal event staff. They may bring radio personalities and studio staff waiting in the wings to assist either you or your fans. They may have a go-to person who directs traffic, announces the rules, and takes photographs. And if you write on a controversial topic, they may provide security to deter hecklers and double as escorts.
3) State your protocol. One simple solution is to have it printed on the numbered tickets passed out to all participants. List the size of each group allowed in line. State whether photos are allowed–and if using flash is permissible.
Will you sign an unlimited amount of books? Do they have to order your latest book (from the host store) to receive your autograph? Will you sign backlist copies? Be clear with your protocol and you’ll reduce repeated questions.
4) Engage your audience. Smile at us. Laugh with us. Humor us. Make us feel like never wanting to leave you. Give us all of you so we can shout it to all our friends.
5) Ride in style. If you want to make a lasting impression for your fans, your entrance at the bookstore should be memorable. Allow a chauffeur to open the door for you. Don’t be bashful. Remember, you are the celebrity everyone came to see.
If your book is about the military, arrive in a camouflaged Hummer. If it’s about prosperity, a nice stretch limo will do. Or if it’s a western, then horses with a covered wagon may be the ticket.
6) Dress appropriately. Your attire will say a lot about you. So dress as professionally as you can for your topic. This may include wearing make-up or jewelry.
If your topic is on poverty in America, then wearing a sharp business suit may not be suitable. If you’re a performer writing about life as a nightclub dancer, dressing in your work outfit may not be appropriate. Dressing congruently with your topic adds to your credibility. Going overboard to test the borders of decency can destroy it.
7) Capture names. This an oversight committed by many published authors. If you’re an author, then you are in business. Businesses need to make money to survive. And one under-utilized method many successful authors are cashing in on is building a list.
You can easily do this by holding a raffle. Since you are the star, fans love to possess some memorabilia you own. Maybe it’s a teddy bear, a grammar school lunchbox, or the clothes you wore at your high school prom. Have us fill out a card with name, e-mail, phone number, and shipping address. See, that was easy!
The prime directives for your book signing are selling books, resources, and allowing your fans to fall deeper in love with you. They will want to take a little part of you home with them. Create this magic and you will have adoring fans for life.
Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. He publishes Tommy’s Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com.
By: Tommy Yan
About the Author:
Filed under Writing And Speaking by on Nov 16th, 2010.